Marketing has a great role to take your coffee shop business to the next level. The primary conditions for a specialty coffee house business to do well off, you need a well decorated shop at a good location. Above all, the taste and flavor of the beverage matters the most.
In spite of fulfilling all these essential criteria, it is not guaranteed that your shop will run well. What is the reason? You have not marketed it. In this digital age, there are many smart ways of marketing your business. Marketing is an integral part of any business that helps to flourish it.
Let’s take the example of Byblos Coffee Shop at Lebanon. The shop is situated in a country where people are continuously struggling with war and destruction. Still they are now a big name in the world of coffee. Do you want to know the secret? The unique marketing strategy. If you also dream of reaching your coffee shop to millions of people, think of a Strong Coffee Marketing policy.
Identify Your Audience
First of all, gain adequate knowledge about the industry you are going to enter. If you have a clear idea, you can decide which steps will be helpful for you to take your brand forward. What you need is to have a clear image in your mind the way you are going to present it to the world. Then only you can convince others in a simple way about it. Otherwise it will be a mess.
Identify who are going to be your customers. The brand and the audience segment goes hand to hand. The customer base will depend on the shop location. If there is college or university around, mostly the students will hit your shop. Create the ambiance that suits them. If possible, arrange for a small room where they can discuss on their studies.
But this trick will not be applicable if it is located near a railway station. You have to set the ambiance, decoration according to the taste of the train passengers as they will visit your shop mostly. You can have a play zone for the kids as they will come along with their parents.
Byblos coffee shop deals with other things that you expect along with it, like bread, sauce, gourmet syrups, baking ingredients. You can also experiment with this strategy.
Photographs Attracts People Fast
Now a days , people spend hours on the social media like Facebook, Twitter, Instagram. So, this has become an important medium of marketing. When you are going to market your business in the digital platform, you must have some attractive photographs to impress people visually. An engaging content along with excellent snaps will work great. The snaps and content should change at a regular interval to break the monotosity.
If your budget is high, you can hire professional for the photos. But if you have budget constraint, you can learn this skill using the online resource.
Impress your customers with nice behavior so that they bring or recommend others. Hopefully, your shop will become another Byblos coffee shop one day.…